To: Self-Storage Executives, Managers and Owner/Operators

From: Derek Naylor
President
Storage Marketing Solutions
Ogden, UT

Dear Friend -

I'm sure you've heard a story like this before

About 10 years ago, two childhood friends in their late twenties decided to get into the self-storage business. After months of negotiations, they couldn't agree on their partnership arrangement. So they decided that it would be best for their friendship to part ways on the business venture and go at it on their own in different markets to avoid competing.

So, one friend moved to a different state where he and his wife had always wanted to live.

The other friend stayed in their hometown and begun planning the path to his very own self-storage empire.

Both successfully made it into the business and even shared tips and tricks with each other throughout the planning and construction process.



But, over time they gradually drifted apart and lost touch

Just this year they ran into each other at an industry event in Las Vegas.

They decided to "catch up" over dinner. While enjoying a nice dinner, it became instantly obvious that "friend A" is drastically more successful than "friend B".

The first friend has grown to a respectable 27 facilities and enjoys the comfort of 89% physical occupancy and 98% economic occupancy. His cash flow is unbelievable and his personal lifestyle is even better. He and his wife live in their dream home and spend their summers at their vacation home in Hawaii. His net worth is well into the 8 figures and - even though he's quite young - he can retire any day he wants. He's even been able to donate significant amounts of time and money to his favorite charities.

The second friend has only 3 facilities and fights tooth 'n' nail everyday to keep 52% physical occupancy and only 43% economic occupancy. He's in a tremendous amount of debt and can't quite figure out how to hire the right managers and attract tenants to his facilities.



How could this be?

They both grew up in the same town.

They both went to the same school and even graduated from the same university with the same degree.

Why is one so much more successful than the other?

The answer might surprise you. In fact, you might even dismiss it because it's so simple.

But here it is:

Knowledge and action.

That's it. It really is.

During the 10 years they spent apart, the first friend gained knowledge that was far better than the other friend. He learned about location and market demand. He learned about building great facilities at the right cost. He learned about the world of finance and how to properly finance his projects. He learned about site management and how to find the right managers. And, he learned elite marketing strategies that very few in this industry know about and use.

But, just as importantly, he took action on the knowledge he gained over those years.



Self Storage Marketing | Storage Marketing Solutions - Home is a unique provider of marketing and advertising information and services exclusively to the self-storage industry. We've helped facilities set occupancy records and escape bankruptcy. We've helped bigger operators increase the return on their marketing dollars. And, we continue to help facility owner/operators all over the country win at self-storage with unique marketing and advertising strategies.

By signing up for our 100% free, no-strings attached, cancel anytime you want, e-newsletter below, you'll get all of the knowledge you need to win in ultra-competitive times and enjoy high occupancy rates and profits.

Most of the articles you'll get automatically in your e-mail inbox are marketing related. Every now and then we have a guest writer contribute something if I feel it will benefit our faithful readers.

Now, I can't guarantee you that reading this free e-newsletter will instantly make you a huge success. But, I can guarantee that it's worth the time you take to read it and that if you actually do something with the knowledge you gain, you'll be better off than would be without it.

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If you're wondering how we make our money, I'll tell you right now...

Every now and then an owner/operator really understands and gets excited about the knowledge we teach in our free e-newsletter. They see how much more occupancy and profits they could be enjoying if they put these principles into action.

But, they don't have the time or desire to do it.

That's where we come in. We are a full-service marketing and advertising agency for the self-storage industry. We do everything from logo creation to detailed implementation and tracking of the elite strategies you'll learn about in our newsletter.

And we charge a fair fee to do it. That's how we earn our money.

Oh, and one more thing. We have a 100% money back guarantee on our fees. If you're not thrilled with our services, we'll gladly refund the previous month's fee. More details on how that works are in our working agreements.

Anyway, I appreciate you stopping by and reading this letter. I hope you sign up for our free e-newsletter. I know it will be worth it for you. If you're ever unhappy with it (which very few people are) you can easily unsubscribe with the click of a mouse button at the bottom of each e-mail.

If you ever have any questions, feel free to call us at 800.941.4805.

Otherwise, enjoy the knowledge. Be sure to do something useful with it

Sincerely,


Derek M. Naylor
President
Storage Marketing Solutions